Brand Context
Axiom Discs launched in January 2014 as the colorful sister brand to MVP Disc Sports, founded by Michigan brothers Brad and Chad Richardson. The idea grew out of MVP's Eclipse glow line, where players kept buying discs purely for the vibrant overmold colors. So the Richardsons branched off from MVP's signature black rim to deliver those vivid color combos at a normal price point. Same engineering brains behind the wheel, different aesthetic mission.
